2950 BROADWAY – Sold in April, 2013 for $35,000,000. Pacific Union Realty represented the Buyer. Sotheby's International Realty represented the Seller. Mr. Allardyce represented the Seller, Mrs.Lia Belli and the Buyers in the sale/purchase in the previous sale in 1992. That sale at $4,900,000. reflected an annual increase of 26%, every year (19 years) for the Seller. And they got to live there as well!!